Co-creation is usually operationalised using the similar steps from co-design to co-deployment and monitoring. Yet, the environmental, as well as socio-economic and institutional conditions co-creating the NBS in a rural and natural territories differ from an urban ares calling for a better understanding of understanding the role of context in the planning and implementation of co-creation. We argue that role of context or “place” is insufficiently understood in the co-creation literature and practice. We raise the following aspects that needs to be taken into account when co-creating NBS in natural and rural territories:
- geographical aspects (e.g. location and size of the living labs; ratio between green/built space, price of land);
- socio-economic issues (e.g. land ownership; nature-dependent livelihoods, demographies, migration, scattered population, divide between permanent/temporal residents);
- governance issues (e.g. land-use planning, planning culture);
- NBS (location, visibility of impacts).

