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This Horizon Europe funding call aims to enhance the attractiveness of the agricultural sector, addressing challenges such as climate change, resource scarcity, changing consumer behavior, and workforce decline. It focuses on improving the socio-economic factors influencing farming's appeal, including income, labor conditions, mental health, and social inclusion. Proposals should develop innovative governance models, create solutions for better farmer well-being, and enhance societal perception of farming through interdisciplinary research, particularly involving social sciences and humanities. Expected results include improved communication on agriculture, better dissemination of knowledge to decision-makers, and the development of new practices that make the farming sector more attractive to farmers, businesses, and society at large.
Opening: 06-05-2025
Deadline(s): 24-09-2025
Data provided by Ghent University
This funding opportunity represents a pre-agreed draft that has not yet been officially approved by the European Commission. The final, approved version is expected to be published in the first quarter of 2025. This draft is provided for informational purposes and may be used to preliminarily form consortia and develop project ideas, but it is offered without any guarantees or warranties.
Expected Outcome
• Improved communication on agriculture as an economic activity
• Better availability and dissemination of knowledge on socio-economic factors
• Increased use of new solutions and practices by various stakeholders to enhance farming attractiveness
Scope
• Address socio-economic factors influencing the attractiveness of farming
• Improve farmer well-being and decision-making
• Analyze interactions between farmers and society
• Enhance communication on farming
• Involve cultural and creative industries to improve perception of farming