This call focuses on driving the transition to a circular economy by addressing consumption patterns and fostering environmental awareness. It aligns with the European Green Deal, the Circular Economy Action Plan (CEAP), and other key EU regulations. The main objectives include increasing consumer awareness of sustainable purchasing, providing guidance to public authorities and organizations, and enhancing circularity-related knowledge among economic operators. Projects are expected to identify barriers and develop pathways to encourage sustainable behavior across various societal groups. The proposals should leverage social innovation and consider the environmental, psychological, and legal dimensions of sustainable consumption.

Pathways should promote the demand for products and services with lower environmental footprints and higher circularity, addressing fairness, inclusion, and gender considerations. Projects are encouraged to explore synergies with initiatives like the New European Bauhaus and the Circular Cities and Regions Initiative. A strong emphasis on collaboration with social sciences and humanities disciplines is required to maximize societal impact.

Opening: 06-05-2025
Deadline(s): 17-09-2025

Data provided by Ghent University

This funding opportunity represents a pre-agreed draft that has not yet been officially approved by the European Commission. The final, approved version is expected to be published in the first quarter of 2025. This draft is provided for informational purposes and may be used to preliminarily form consortia and develop project ideas, but it is offered without any guarantees or warranties.