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Evolution of Culture in a Virtualising World

This funding call explores the transformative impact of virtualisation on culture and society as European citizens increasingly experience life events in virtual and blended environments. Proposals are expected to investigate the long-term cultural changes, including benefits and risks, associated with this trend. Key objectives include understanding the evolution of culture in virtual worlds, identifying opportunities and threats, and developing measures to enhance wellbeing, social cohesion, and cultural diversity while mitigating risks. The initiative aims to position Europe as a leader in creating virtual worlds that promote social and economic resilience and cultural richness.

Opening: 15 May 2025
Deadline(s): 16 Sep 2025

Data provided by Sciencebusiness.net

This funding opportunity represents a pre-agreed draft that has not yet been officially approved by the European Commission. The final, approved version is expected to be published in the first quarter of 2025. This draft is provided for informational purposes and may be used to preliminarily form consortia and develop project ideas, but it is offered without any guarantees or warranties.

Expected Outcome

• In-depth understanding of cultural evolution in virtual environments
• Evidence-based measures to harness opportunities and mitigate risks of virtualisation
• Contributions to Europe’s leadership in creating socially beneficial virtual worlds
• Frameworks to support cultural diversity and social resilience in virtual spaces
• Strategies for cultural institutions to engage audiences in virtualised settings

Scope

• Investigate long-term cultural impacts of virtualisation on society
• Explore opportunities and threats for cultural diversity and social cohesion
• Develop measures to enhance benefits and mitigate risks in virtual environments
• Foster innovation in cultural production and heritage preservation through virtual worlds
• Build a knowledge base to guide policy and industry practices

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