Highlights from our Convert2Green Webinar

On August 13th, 2025, KETMarket hosted an engaging Convert2Green webinar with Dr. Vassilios Albanis (Inlecom Commercial Pathways, Ireland), diving into three game-changing topics for innovators, SMEs, and EU projects: Intellectual Property (IP), Collaborative Projects, and Commercialisation.

🔥Key Takeaways:

  • IP is your strategic asset – Identify and protect it early to maximise commercial and partnership value
  • Collaboration needs clarity – Define ownership, usage rights, and publication rules upfront to avoid conflicts
  • Licensing unlocks value – Bridge the gap from results to market without giving up ownership
  • Structured commercilisation wins – Use a stage-gated process to reduce risks and accelerate market entry

Wether you`re developing cutting-edge tech, joining an EU consortium, or scaling your SME, a solid IP and commercialisation strategy can make the difference between a good idea and market success.

🎥Watch the recording of the webinar here

📢What`s next?

You want to learn more? We`re planning a series of deep-dive webinars on IP protection, Freedom-to-Operate, licensing negotiations, and advanced commercialisation strategies. Fill in the questionnaire below and let us know, which specific topics you would like to learn more about.

Online Questionnaire