In the journey from research to market, every research or innovation project needs to answer nine critical questions:

1. What are you trying to achieve?
2. How is it currently done, and what are the limitations?
3. What’s new in your approach, and why will it succeed?
4. Who needs it, and who will care? What impact will success have?
5. What are the risks involved?
6. What are the costs?
7. How long will it take?
8. What are the milestones for success?

These questions, widely credited to George H. Heilmeier, one of the key developers of the liquid crystal disply, were at the heart of a recent discussion our CEO, John Fahlteich, had at the 2024 ICCG Conference. His keynote at Messe Dresden sparked meaningful conversations between academia and industry representatives, highlighting how crucial it is to ask the right questions and speak the right language to secure research funding and turn scientific results into products at the market. 

At KETMarket, we specialize in bridging the gap between research and industry. Our clients consistently secure national and international funding with highest success rates, transforming ideas into market-ready innovations. If you’re planning a research or innovation project and need access to industry or funding support, we’re here to help. Contact us today and let’s make your idea reality!