The ACE Auto Club Europa e.V. project “Gute Wege – Nachhaltige Mobilität für Arbeitnehmerinnen und Arbeitnehmer” aimed to transform workplace commuting by providing tailored mobility counseling, action days, and evidence‑based tools. The initiative combined rigorous data analysis with practical interventions, producing measurable environmental and economic benefits while engaging a broad network of partners.

Technical Results
In a mobility test conducted in February 2017, five participants from the Stuttgart region received individualized commuting advice and then tried alternative modes for two weeks. The test demonstrated a shift away from private cars, with participants reporting lower travel times and reduced fuel consumption. The project’s core toolset relied on publicly available data from Hafas, Google Maps, bike‑citizen platforms, and transit operators, avoiding proprietary systems to enhance transferability.
Employee counseling in transition situations (AP1) was modeled after Munich’s “München g’scheid mobil” pilot, which achieved a 700‑tonne annual CO₂ reduction and €940,000 in economic savings for 5,000 new residents. Scaling to all 85,000 new residents projected a 12,000‑tonne CO₂ cut and €16 million in cost savings. The ACE adaptation to the corporate context preserved these gains, demonstrating the scalability of mobility counseling.
Radio coverage on WDR 2 amplified the project’s reach, with four broadcasts each attracting approximately 1.5 million listeners. Social media metrics showed 450 followers, 9,178 profile views, and 184,843 tweet impressions, indicating effective engagement with policymakers, unions, and industry stakeholders.

Collaboration
The project was steered by a steering committee that included the German Trade Union Confederation (DGB) and its member unions—ver.di, IG Metall, IG BCE, EVG, and IG BAU. These partners contributed strategic guidance, facilitated outreach to works councils, and helped tailor counseling materials to specific industry contexts. A joint letter of intent formalized the collaboration, ensuring alignment of objectives and resource allocation.
Allianz pro Schiene joined as a technical partner, leveraging its internal communication channels to influence rail operators and transport associations. Allianz conducted two workshops (AP4) with mobility companies, integrating sector expertise into the project’s tool development and dissemination strategy.
In addition, the ACE engaged local and regional suppliers during action days (AP2), inviting exhibitors to showcase sustainable transport solutions. This networked approach broadened the project’s impact and fostered a community of practice around workplace mobility.

Dissemination and Impact
Print media coverage totaled 35 articles with a combined circulation of 2,983,093 copies and an estimated reach of 5,126,058 readers. The ACE member magazine “Lenkrad” added 6,833,093 copies and 12,126,058 readers, underscoring the project’s visibility within the union community. Major outlets such as the Süddeutsche Zeitung (333,204 copies, 1.24 million readers) and BILD (85,539 copies, 595,000 readers) amplified the message to a national audience.
Online reporting appeared 125 times, while radio contributions reached 1.5 million listeners across four WDR 2 broadcasts. The ACE also published 19 advertisements in 11 union magazines, achieving a circulation reach of 7,545,000 copies.
Key deliverables included a 12‑page brochure “Neuer Wege – Neues Glück” (200 copies), a 16‑page employee counseling guide (3,000 copies), a 6‑page information sheet for workers (10,000 copies), and a 24‑page handbook for works councils (5,000 copies). The final report, “Gute Wege – Nachhaltige Mobilität für Arbeitnehmerinnen und Arbeitnehmer,” was released on 10 January 2019, summarizing the project’s findings and recommendations for future mobility management initiatives.