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Transitioning traditions: AI-Driven Insights into meat and sauce consumption across the Benelux and Germany

Listing Description

Result description

AI-Powered roadmap for the Meat & Sauce transition (BE, DE, NL).

This project delivers a strategic behavioural framework for the meat and sauce sectors. By leveraging AI-driven natural language processing to analyse the “in-the-moment” food choices of 1,400+ participants, we have identified the dominant mindsets driving the shift toward flexitarianism, clean-label sauces, and responsible sourcing. This result provides B2B suppliers and SMEs with the market intelligence required to lead the protein transition, ensuring that healthier and more sustainable “centre-of-plate” options are both culturally relevant and commercially viable.

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We specifically need / are looking for

Navigating the protein and nutritional transition. The meat and sauce category is the “centre-of-plate” anchor for millions of Europeans, yet it faces unprecedented pressure from the EU Green Deal and Farm to Fork objectives. There is a critical tension between deep-seated cultural traditions and the urgent requirement for a more sustainable, health-conscious food system.

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  • Others/ No specific audience
  • Research and Technology Organisations
  • Academia/ Universities

R&D, Technology and Innovation aspects

Result submitted to Horizon Results Platform by Stichting Food Valley

Offer Details

Specifications and Deliverables:

Value Proposition:

This report provides real-time, AI-driven insights into the shifting consumer habits of the Netherlands, Belgium, and Germany, capturing exactly how the tension between cultural tradition and modern health/sustainability creates new opportunities for innovation in the meat and sauce categories.

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BRONLAND 10 F
Wageningen
Gelderland
6708 WH
Netherlands

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