The KETMarket Methodology explained

Having an impactful technology alone is not enough to achieve commercial success. In practice, innovation requires a holistic approach that goes beyond technical performance. The core aspects include:

✅Protection of ideas and intellectual property rights 
✅Technology and scalable manufacturing processes
✅A sustainable business model and reliable financing strategy
✅A clear value proposition addressing a real market need- and the ability to communicate it 
✅Knowledge of the regulatory landscape in the target market

KETMarket members benefit from a proven methodology that systematically covers all five aspects to generate commercial impact faster and more efficiently.

We help innovators and partners answer the key questions typically raised by investors, customers, and collaboration partners, such as:

• What is needed to scale from lab to fab, and who can support this process?
• What is the best-suited IP strategy and is patenting the best choice?
• How attractive is your business model for investors, what is your investor readiness, and what do customers need to adopt the solution?
• Who finances the development, and what are the most effective next steps?

Get in touch with us — we provide the most comprehensive methodology and experience-based guidance to help you focus on the most effective technology commercialisation strategy.