Convert2Green has reached its final review milestone, marking an important step for low-carbon and circular material innovation in Europe. During a two-day review at the National Technical University of Athens and Lavrion Technological Cultural Park, the project partners reflected on results supporting European SMEs in bringing sustainable materials closer to market. Key outcomes include materials validated at TRL6–7, a potential GWP reduction of more than 20%, 18 SME pilot cases across sectors such as textiles, medical packaging, plastics and flexible electronics, 116 accessible R&D and business services, and five industrial demonstrators. Led by KETMarket, Convert2Green will continue as an innovation network supporting SMEs, startups, researchers and companies from development to deployment. The aim remains to speed up commercialisation while strengthening European value chains and making eco-friendly products achievable in Europe.

KETMarket’s latest article in PT Magazin highlights a familiar challenge for many SMEs: strong inventions do not automatically become market success. Too often, promising technologies fail because there is no clear commercialisation route, limited access to the right partners, long development cycles or weak market positioning. KETMarket addresses this gap by helping SMEs structure their innovation process, connect with relevant industry partners and focus on practical economic value from the beginning. By combining network access, technology transfer expertise and market-oriented guidance, KETMarket supports companies that want to move beyond research results and build real business opportunities. The goal is simple: reduce time-to-market and give strong technologies a better chance of reaching customers, investors and industrial applications across Europe faster and more efficiently.

Finding the right partners is often critical for successful funding applications. KETMarket Partner Requests help project coordinators, companies and researchers identify suitable collaboration partners directly within relevant funding calls. Instead of relying only on existing networks, emails or LinkedIn outreach, users can present their needs clearly and become visible to a broader innovation community.

KETMarket has introduced a new membership structure designed for R&D leaders, companies, institutes and universities. The memberships help innovators gain visibility, access funding insights, find project partners and connect with Europe’s innovation community more efficiently. From free technology showcase options to advanced consulting and matchmaking support, KETMarket helps members spend less time searching and more time building successful R&D projects.

KETMarket’s Fraunhofer IAP webinar explored whether bio-based plastics are ready for real industrial scale. With over 20 participants, the session presented practical examples including PBS shampoo bottles, thermoformed dairy cups, PLA films, industrial processing routes and circular material solutions. The key message: bio-based materials are no longer only lab concepts — they are being tested, processed and validated under real industrial conditions.