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Communication Research: Asking Questions, Finding Answers by Joann Keyton PDF
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"Communication Research: Asking Questions, Finding Answers" is a comprehensive guide that offers insights into the methods and practices of communication research. Authored by Joann Keyton, this book addresses the vital role that inquiry plays in the field of communication. It explores various research methodologies, emphasizing the importance of formulating questions that can lead to meaningful answers and informing communication theory and practice.
The bibliographic information for the book is as follows: Joann Keyton is the author, and it was published by McGraw-Hill. The ISBN for this work is 978-0073523957, ensuring that readers can easily find and reference this key resource in communication studies. The publication is designed for students and professionals alike, making it a valuable addition to any curriculum on communication research.
Keyton's book is structured to facilitate understanding of the research process, covering everything from setting research goals to data collection and analysis. The text includes practical examples and case studies that illustrate how effective communication research is designed and executed. Keyton emphasizes not only theoretical frameworks but also the application of research in real-world contexts, making her insights invaluable for aspiring researchers.
Overall, "Communication Research: Asking Questions, Finding Answers" serves as an essential resource that bridges the gap between theory and practice in communication. Joann Keyton's expertise and clear writing style guide readers through the intricacies of research methodology. Whether for academic purposes or personal development, this book is a significant contribution to understanding the art and science of communication research.